Sealives Needs – A Co-Founder & Chief Awareness Officer

Posted by Jason Murphy. First Published 28/01/2018 

The Sealives Initiative is Vancouver, Canada based non-profit using photography and journalism to connect audiences with individuals who impact, are impacted by or otherwise face issues of ocean conservation in their daily lives.


The role of Chief Awareness Officer will be to harness the content created by the initiative to build an audience for the project and to construct and manage the funnel for nurturing social followers and website visitors into enthusiastic subscribing members.


  • Create and execute the audience growth and membership acquisition strategy for the Sealives Initiative.
  • Translate the Initiative's journalistic and educational content into compelling social media campaigns.
  • Ensure that the Initiative is making most effective use of all available media channels all the time.


Extensive experience in building successful social media and multiple component online marketing campaigns for SaaS businesses or subscription driven online publications a requirement.

The successful candidate will join the Initiative for a trial period with the promise of becoming a founder and board director if everything goes well.

Sealives is not currently funded. Building an audience will be a key part of making that happen, hence the need for this role to be filled without delay.

Every organization has its "founder moment" – the point at which a small group of people come together to do something special. The opportunity here is to get in on the ground floor of a project dedicated to the highest possible quality of content and sense of purpose to make a positive impact in the world, and to take full ownership of this part of this vital part of the operation.

A commitment to the not-for-profit sector is essential for this role. It is also important for whoever works on this project to have a progressive solutions-orientated outlook to conservation issues – Sealives will be optimistic, solutions seeking and open to good ideas wherever we find them, and will conform to journalistic standards of even-handedness when it comes to portraying its participants regardless of the part they play in the global story of ocean health.

The role would suit a currently successful online marketer with a love of the ocean and a desire to take a risk on something truly worthwhile, or a super-talented, super-driven up senior marketer looking to make an audacious career move.

If you are interested or have questions please email with your LinkedIn link.